Case Study:
A multi-year tenure defining the brand’s seasonal visual identity across both men’s and women’s lines. Led creative layout and design for a wide range of print and digital deliverables—including catalogs, lookbooks, and sell-in materials—ensuring each piece authentically captured Hurley’s DNA. As Bob Hurley would say “HAVE FUN”.
Women’s SP19 Lookbook
Brief Led creative layout and photo selection for the Women’s Spring 2019 lookbook.
Intent Develop a visual booklet to support and amplify the campaign launch.
Insight This wasn’t about selling products—it was about telling a story.
Outcome A curated edit of imagery and key product moments.
Role
Art Direction
Layout and Design
Photo Selection & Editing
Print Production
Hurley X Carhartt
Brief Develop the sales and marketing catalog for Season 3 of Hurley x Carhartt, rooted in Carhartt’s ethos of durability and utility.
Intent Highlight Carhartt’s design principles through the lens of the collaboration.
Insight A reimagining of Carhartt’s signature archival pieces.
Outcome A sales catalog showcasing the collection.
Role
Art Direction
Layout and Design
Photo Selection & Editing
Print Production
Catalog Design & Art Direction
