Case Study:
Multi-year tenure as an in-house artist in an iconic action sports brand — crafting campaigns that sync visual storytelling with seasonal narratives. Graphic design and art direction for Women's Surf and Unisex Outerwear Snowboarding lines.
A Bikini Kinda Life
Brief Women’s 2017 Launch Creative
Intent Develop a cohesive visual identity.
Insight This wasn't just about selling products — it’s about telling the story.
Outcome A 360º campaign for the launch of the Women’s 2017 product lines.
Role
Graphic Design of print catalogs, in-store POP, store windows & digital marketing.
Photo selection & editing.
All campaign creative launch materials.
Design at Retail
Windows, POP, In-Store Displays
