Case Study:
Multi-year tenure as an in-house artist in an iconic action sports brand — crafting campaigns that sync visual storytelling with seasonal narratives. Graphic design and art direction for Women's Surf and Unisex Outerwear Snowboarding lines.
A Bikini Kinda Life
Brief Women’s 2017 Launch Creative
Intent Develop a cohesive visual identity.
Insight This wasn't just about selling products — it’s about telling the story.
Outcome A 360º campaign for the launch of the Women’s 2017 product lines.
Role
Graphic Design of print catalogs, in-store POP, store windows & digital marketing.
Photo selection & editing.
All campaign creative launch materials.
Design at Retail
Windows, POP, In-Store Displays
Outerwear A/DIV Collection
Brief Multi-year development of Men’s & Women’s Snow Outerwear Creative.
Intent Develop a cohesive visual identity & bring to life the tech features of the product line with sponsored athletes.
Insight Define the narrative while staying true to athlete and consumers alike.
Outcome A 360º campaign, “Made for Riding” launch of the Outerwear Snow product line.
Role
Art Direction.
Graphic Design of logos, print catalogs, in-store POP, store windows & digital marketing.
Over-see studio photography.
Location photography from athletes and paid external teams.
Catalog Design and Art Direction
Email Design and Art Direction
Web Banner Design
