Case Study:

In-house Art Direction creating 360º campaigns aligning imagery with seasonal narratives across digital, print, retail, and social media touch-points.

Women’s 2026 Swim

Brief Build a 360° campaign for the Women’s 2026 Swimwear Launch

Intent Develop a cohesive visual identity that stays true the brand heritage.

Insight Grow consumer awareness and showcase new colors and prints with an emotionally connected storyline

Outcome Multi-branded GTM creative

Role

  • Art Direction

  • Photography & Video Production

  • 35mm Photography & BTS content

  • Location & Talent Scouting

  • 360° Campaign Launch Creative

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With-in the launch, multi-level campaigns of “mini” stories.