Art Direction - Times Square, NYC
Case Study:
360° campaigns, where creative ideas build business goals. Using unified visual systems—photos, video, type, color, logo, layout—every channel, same story.
Beyond the Textbook
Brief A 360° campaign for Back to School & Travel that drives brand awareness to the college-age audience. The campaign ends in a 3-stop college campus tour — "Dakine Days".
Intent Develop a cohesive visual identity that speaks to the active scholar, stays true to brand heritage, and captures a new audience.
Insight This wasn't just about selling products — it was a larger push to reposition Dakine as the go-to school backpack trusted to travel beyond campus.
Outcome Life beyond the textbook. From campus hallways to cactus-lined horizons, this campaign is about more than hitting the books — it's about carving your own path. Gear that moves with you, built for back-to-school and the adventure after.
Role
Art Direction
Photo & Video Direction
Location & Talent Scouting
360° Campaign Launch Creative
Dakine Days 3-Stop Campus Tour
Logo Design
Social & Web Creative
Campus Tour Creative
Dakine x Independent
Brief 360°campaign of the Dakine × Independent capsule. Taping into the everyday of pro skateboarders — capturing a day in the life as they skate to a BBQ, stop by the local shop, and cruise through the neighborhood.
Intent Develop a cohesive visual language that speaks directly to skateboarders and partner with Independent on a unified launch.
Insight The challenge was directing Team riders Wes Kramer and Alexis Ramirez while navigating real-world chaos — crowds gathering and the inevitable run-in with the cops.
Outcome A Day in the Life. The latest Dakine × Independent capsule — built for skaters, ready for whatever the day throws at you.
Role
Art Direction
Photo & Video Production
Location & Talent Scouting
360° Campaign Launch Creative
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Dakine x Independent Logos
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Dakine x Independent Web Banner
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Dakine x Independent Landing Page
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Dakine x Independent Emails
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Dakine x Independent Social
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Dakine x Independent Product Page
Location Photography - 35mm Film
Winter 2026 Collection
Brief 360° campaign creative for the largest seasonal push, WINTER.
Intent Develop a cohesive visual campaign that highlights the tech product features yet stays true to brand heritage, athletes and outdoor enthusiasts.
Insight Story-telling, brand activations, event sponsorships, Olympic athletes push and gear you can trust in any element.
Outcome A complete 360º campaign. From chasing storms to shredding pow, this is Dakine. In Adventure We Trust.
Role
Art Direction
Photo & Video Direction
Creative Brief
Digital Media Direction
Location & Talent Scouting
360º Campaign Launch Creative
Mayhem X Dakine Collection
Brief Under the umbrella of the winter campaign comes the collaboration of two brands and the push to deliver creative elements that speak to Lost Surfboard shaper, Matt Biolos, aka Mayhem.
Outcome The fusion of two brands driven by a shared passion for innovation, disruption, and design. Welcome to the reimagined Mayhem x Dakine collab.
Art Direction
Creative Brief
Photo & Video Direction
Location & Talent Scouting
360º Campaign Launch Creative
Winter ‘26 Web & Social
New work for SS26 coming soon…